Calculate form conversion, completion, and abandonment rates
Enter views, starts, and submissions to see the core form funnel metrics your team should monitor before changing fields, routing, or traffic spend.
Visitor-to-submission conversion rate
Starter-to-submission completion rate
Form abandonment rate
Recovered submissions from a small improvement
Questions this tool answers
For marketers, operations teams, founders, and form owners who need to understand whether a public form is turning visitors into usable submissions.
How do you calculate form conversion rate?
Form conversion rate is successful submissions divided by form views, then multiplied by 100. If 1,000 people view a form and 80 submit, the conversion rate is 8%.
What is form completion rate?
Completion rate usually measures successful submissions divided by form starts. It shows how many people who began filling the form actually submitted it.
What is form abandonment rate?
Form abandonment rate is starts minus submissions, divided by starts. It shows the share of people who began the form but did not finish.
Turn the result into a form workflow.
WandForm helps teams build, review, publish, route, and monitor important public forms after the calculator says where the work is.